For 12 months, Bradford Museums and Galleries, Mojo Media and the Yorkshire Film Archive worked together with a group of young people. The project recruited this often ‘hard to reach’ audience through an advertising campaign, a My Space site and open auditions campaign.
Each of the five enigmatic and captivating young participants chosen went out shopping with the film maker to purchase their own outfits.
I think that the project has successfully captured snapshots of youth culture and fashion in Bradford. Another key feature of the project is that it's not just a 'one-off'. Bradford Museums and Galleries are using the project to inform their collecting policy and duplicates of the young people's outfits have gone into the costume collections.I must admit that I was quite nervous when picking my outfit for the opening; after all, what does one wear to a fashion exhibition? My resulting outfit was very 'Lucinda' (from the Apprentice) according to my husband, minus the beret (note to self, buy beret at nearest possible opportunity). This self reflection only reflects how the exhibition makes the visitor think again about their relationship with their own clothes and what they say about them.
I am keen to hear about other projects that have used social networking sites like My Space to engage with their audience... Let us know about yours.